The selling price or list price of a medical device is driven by numerous factors, such as therapy area and complexity of procedure, level of reimbursement, development costs, the number of competing manufacturers, product life cycle, and whether there have been any recent new technology or product launches.
In addition, the final selling pricing of medical devices is also impacted by the discounting policy of the manufacturer. Companies such as Becton Dickinson and Co apply discounts for their devices based on their internal business strategy, inventory control, and monthly or quarterly sales targets. In addition, sale location can also affect the final selling price of a device, both in terms of geographical region and facility type. Prices for the same medical device often vary in hospitals and health systems versus outside of hospital facilities, for example if high volume healthcare institutions can negotiate discounts or rebates based on large purchase sizes.
Becton Dickinson and Co overview
Becton Dickinson and Co (BD) is a medical technology company, which manufactures and sells medical devices, reagents, and instruments. Its major products include syringes and pen needles; intravenous catheters; infusion pumps and disposables; automated medication dispensing and supply management systems; pre-fillable drug delivery systems; respiratory ventilation and diagnostic equipment and consumables; products for the safe collection and transportation of diagnostic specimens; instruments and reagent systems to detect a range of infectious diseases and cancers; and clinical research tools. BD offers its products for life science researchers, healthcare institutions, clinical laboratories, pharmaceutical industry, and general public. The company markets its products in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. BD is headquartered in New Jersey, the US.
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