The selling price or list price of a medical device is driven by numerous factors, such as therapy area and complexity of procedure, level of reimbursement, development costs, the number of competing manufacturers, product life cycle, and whether there have been any recent new technology or product launches.

In addition, the final selling pricing of medical devices is also impacted by the discounting policy of the manufacturer. Companies such as ConforMIS apply discounts for their devices based on their internal business strategy, inventory control, and monthly or quarterly sales targets. In addition, sale location can also affect the final selling price of a device, both in terms of geographical region and facility type. Prices for the same medical device often vary in hospitals and health systems versus outside of hospital facilities, for example if high volume healthcare institutions can negotiate discounts or rebates based on large purchase sizes.

ConforMIS overview

ConforMIS Inc (ConforMIS) manufactures, develops, and markets joint replacement implants. The company’s knee replacement implant products include iUni, iDuo, iTotal CR, iTotal PS, iTotal Identity, identity imprint, cordera hip system, actera hip system among others. iTotal CR knee replacement implant product; iUni is a customized unicompartmental knee replacement product; iTotal PS is a posterior cruciate ligament substituting product and iDuo is a customized bicompartmental knee replacement system; iTotal Identity is a knee implant system. The company markets its products through a network of sales representatives and distributors across the US, Germany and the UK. The company operates through its manufacturing facility in Wilmington, Massachusetts. ConforMIS is headquartered in Billerica, Massachusetts, the US

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