The selling price or list price of a medical device is driven by numerous factors, such as therapy area and complexity of procedure, level of reimbursement, development costs, the number of competing manufacturers, product life cycle, and whether there have been any recent new technology or product launches.

In addition, the final selling pricing of medical devices is also impacted by the discounting policy of the manufacturer. Companies such as Getinge apply discounts for their devices based on their internal business strategy, inventory control, and monthly or quarterly sales targets. In addition, sale location can also affect the final selling price of a device, both in terms of geographical region and facility type. Prices for the same medical device often vary in hospitals and health systems versus outside of hospital facilities, for example if high volume healthcare institutions can negotiate discounts or rebates based on large purchase sizes.

Getinge overview

Getinge AB (Getinge) is a medical technology company engaged in the designing, development and marketing of equipment and instruments in the areas related to surgery, infection control, intensive care, care ergonomics and wound care. Its major products include surgical tables, lights, ventilators, and anesthesia equipments, heart-lung machines with accompanying disposables, equipments and instruments for cardiac surgery, vascular surgery; cardiac assist devices; patient lifting devices, hospital beds, stretchers and couches, mattresses for treating and preventing pressure sores, disinfectors, sterilization equipments, and documentation systems and various other accessories. The company also provides various services related to hospitals and project implementations. The company has manufacturing facilities in France, China, Germany, Poland, Sweden, Turkey, Netherlands, UK and the US and sells its products through proprietary sales companies and network of distributors in over 133 countries. Getinge is headquartered in Gothenburg, Sweden.

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